The concept for the Race To The Title spot began with a discussion about how important history is to the tournament. To showcase this, we decided to place the banners and footage of past winners into a modern Calatrava inspired museum. It needed to stand out on air, and the clean, futuristic feel contrasted with the dark and gritty tone of the network.

Creative Director: Jeff Antlocer

Producer: Steve Van Wormer

Audio: Ryan Demaree